Articles
The Muswell Hill Odeon: Cinema's Zombie Corpse
By Daniel Toffalis on 4 January 2012
‘Hollywood on brink of bankruptcy as people turn to illegal downloading to watch movies’.
That’s been an extremely common headline over the last decade, hasn’t it? A sustained press campaign riling against an amoral download culture, pining for the cosy experience of yesteryear when a trip to the cinema with friends was the highlight of one’s social calendar. But you know what? I don’t buy it. Have these people actually been to the cinema recently? Sorry, let me re-phrase that in local terms (this is a local site, after all) – has anyone actually been to the Muswell Hill Odeon recently? Good God.
A couple of days ago, naively, I purchased two tickets to the critically acclaimed Girl With The Dragon Tattoo. It’s a great movie, although I do take people’s point that it can be tough going at times. Well, imagine trying to follow it with two people talking throughout the entire movie. Picture the tense, critical moments of the film, the lights dip, the soundtrack muffles, a tense look from Daniel Craig, then …. CRUNCH. CRUNCH CRUNCH CRUNCH. The sound of someone behind me, chowing down on Kettle chips, shoes off, feet on the back of my chair. Now you can begin to understand why the Muswell Hill Odeon is the zombie corpse of a soon to be dead past-time.
That’s the first problem, see. Cinema-etiquette. Since when was it ok to chatter throughout a movie? No, seriously – talk throughout every scene like your watching something on TV in your own home. This is a PUBLIC SPACE! Do people really not understand the ‘common rules’ that operate which make public spaces work? In a park, a sunbather shouldn’t strip naked, on account of the kids nearby. Or in a crowd at a football match, one wouldn’t wear a huge, silly hat that would block peoples … er, ok, scrap that one. But you catch my drift.
Cinema etiquette is officially dead. It’s now totally ok to talk inanely, eat (three) bags of crisps apparently and tweet throughout an entire film. This is what I thought Parliament was like - not the flicks. Are people no longer equipped with the social grace required to share a public space with their fellow man? That's what the cinema is supposed to be about. A docile, quietly receptive crowd, all equal in their state of concentration. Now, bad manners frequently break the bubble and with that dies the experience of the cinema, .
The other issue, specific to the Muswell Hill cinema is the terrible lay out. Let me just map it out for the benefit of those who haven't been. Screen 1 is the top billing. It’s layout is strange, with all of the seats being located in an overhanging balcony, it's front seat still a massive 30 metres from the screen. The space below the balcony, where the seats in a cinema would usually be, is totally empty. A strange situation. Since when were the ‘Gods’ the only seats on offer in a cinema? And Godly they were not, believe me. Some quick research told me that the bare space underneath the balcony used to be occupied with seats but the management decided to squeeze two more screens into the complex and had to strip out the furnishings. Just simply, a terrible, terrible idea.
Naively, I purchased two ‘standard’ tickets to the 7.30 screening at £9.50 a pop. There were no seat numbers, it’s a “sit where you like” I was told. Oh great, I can just nip in early, grab a seat in the middle and enjoy the show. But no. Of course I couldn’t. That would be too easy. Instead, the middle seats are reserved for ‘special customers’ who pay £11.60 – that’s £2.10 more than the rest of us. These customers pay for a prime viewing position in huge leather seats. First the Gods, now you're telling me cinemas have a business class section? In Muswell Hill? Now this premium tickets system I wouldn’t mind, per se, if it wasn’t for the fact that the majority of us, the other hundred or so paying customers, are shifted to the far flung nether reigons of the cinema, where we can barely see the screen. I was forced into the corner seat on the front row (actually a desirable one, I’m told) and spent the entire film jealously eyeballing those with bums comfortably nestled in the Triple A space.
Then there’s the sound. Or lack of it. In the opening gambit of adverts the Odeon boasted of how all their cinemas were now fitted with high-def screens. That may be true but in doing so they seem to have forsaken an equally important part of the experience: the audio. You could barely hear it. CRUNCH. CRUNCH, CRUNCH. There it is again. How can you be sitting in a cinema where the sound of your neighbour’s snaffling is louder than the audio track?
So, I know I’ve ranted and I'm sorry but this is a listed building for Christ's sake. Surely they could do something with it. Next time Hollywood execs find themselves in a meeting, twiddling their thumbs, trying to work out how they can bring back the eminence of Cinema, can I just suggest this? Spend one evening, trying – yep trying, because that’s what it was – to watch a movie in the Muswell Hill Odeon. The sheer amount of effort and energy it takes to watch the film turns what's supposed to be a relaxing experience into a trying one. And you wonder why people download instead? Blame the Muswell Hill Odeon.





Comments (8)
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By Miss N10 London (1 year ago)
I also agree, it is a lovely building from the outside but inside it is awful and in desperate need of some TLC, not to mention some decent heating. It's such a shame as we are very lucky to have a cinema right on the Broadway and it would fantastic if the experience of going there was a good one.
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By Donatella (1 year ago)
Quality of films would be an issue with a local film house. Having blockbusters is not an answer to a mixed community, at least 40% of which is interested in quality films. How about world cinema, or films with some content? I tried talking to the director of the cinema, who is well aware of the issue, but as part of a chain she cannot propose her own programme. Perhaps we could ask for a slot, say Sunday late afternoon, for programming our own. I have a few suggestions, among which the excellent 4 Horsemen coming out in March, about the international plagues coming up, mostly financial.
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By muswellmovies (1 year ago)
Like most cinemas built in the '30's The Odeon Muswell Hill occupies a prime site and the owners probably visualize a wonderful re development scheme to cash in. This was planned in the 80's but a local campaign and listed building status stopped it then. So Rank probably have no interest in maximising its potential as a cinema.
For instance one thing I notice is that it near impossible from the outside to know what is playing there. Some old fashioned posters might improve their takings as would a bit of programming to suit the locale as the Phoenix attempts. With a wave of pop up cinemas in London and Film clubs there is plenty of room at the Odeon for an imaginatively programmed Repetory style club.
I remember when the stalls were still in place and sitting in front of what must be the biggest cinema screen outside the West End would be a thrilling experience, as well as improving the sound which is currently like listening to a transistor in the bathroom.
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By john Rogers (1 year ago)
Time to Campaign for owners of Muswell Hill Odeon to update and give us the service we desrve.
Does anyone know who owns the Cinema ?
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By Shopgirl_London (1 year ago)
Not only do i agree with all of the previous comments- how has no one mentioned that it is always FREEZING, rain or shine, summer or winter... i dress up (in the sense of i take an extra layer not put on a fancy frock) and still often regret not wearing a wooly hat. I believe from time to time they do inform you of the broken air con but in the last 5 years its always been freezing no matter what the air con state is....im afraid i go to the Phoenix now or for my trashy films either holloway or Angel...its a shame but unlikely to change
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By APlender (1 year ago)
Its only a matter of time before places like The Odeon go the same way as other businesses in N10. They better up their game otherwise the locals will just take their money elsewhere. I'd be amazed if that Odeon makes any money.
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By R K (1 year ago)
I joined this site just to add my agreement. I went to see the very decent Planet of the Apes prequel at Muswell Hill Odeon last year but I was so appalled by the experience I vowed never to return - and I'm an extremely avid cinemagoer, and this is my closest cinema by some significant margin.
Apart from the seats being closer together than any cinema I've ever been in and the screen being further away than I've ever been from a screen while still being in the same building (for no apparent reason - there seemed to be nothing using the space) the kids behind me were talking and kicking and eating and texting and - no joke - one answered his phone in the middle of the film and started a loud conversation.
Now the theory that this happens everywhere and "that's just what kids are like now" doesn't stack up. It doesn't happen at the Phoenix, it doesn't happen in the Holloway or the Camden Odeon. I genuinely believe the tipping point theory is at work here - the cinema itself is so run-down and the people who work there care so little that the kids just pick up on those cues and it turns feral.
Oh and those extra price centre seats? After the lights went down the virtually empty "swanky" section immediately filled up as savvy chavs leapt from the cheap seats into the (marginally) better ones.
Shocking, shocking experience. I will never again set foot in this hideous flea pit.
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By Alex (1 year ago)
Unfortunately I have to agree with the article. It's a real shame because as you walk through the cinema you get the feeling that it used to be something great, but now it's just kinda been patched up countless times to become a mere shadow of it's former self.
Can you imagine how amazing it could be if it was looked after like the Phoenix in East Finchley...what a treat that would be. Ha, we can dream!
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